ROLE - Hardylon guest edit October 2015 - January 2016.
PROJECT Basics - An existing, bespoke fitness business in Westport CT, bodyquest studio turns to social media, Focusing strictly on facebook + instagram, to support a new website roll-out + the opening of a new studio in neighboring Fairfield CT.
BodyQuest Studio's business was strong, but web + social presence was nil.
Their culture, led by a dynamic founder, centered on bespoke, customized + unique barre workouts.
brand felt solid amongst existing clientele, with limited social engagement among that core group.
the business goal - take a successful single location entity, where the founder is central to the theme and repeat it, the next town over.
communicating the unique effectiveness + high touch of Bodyquest on social media would be critical.
harness current devotees to engage them in their social networks to produce clients for the new studio.
as a founder-centric business, Voice became the linchpin for differentiation.
guest edit brought the founder's knowledge + enthusiasm to the feeds.
specific + more general lifestyle shots to engage.
on Facebook, the primary discussion platform for this guest edit, we created an on-going BQ IQ conversation to encourage followers to Like + SHARE.
train founder to take over the feeds, beginning February 2016.
In 3 month Period, Facebook likes up 600%, engagement in the triple digits.
instagram as a secondary platform saw a double digit rise in Followers.