ROLE - website design + development for charlottebarnes.com, fall 2015
Project basics - working with Charlotte + Team, Design + develop a new website for Charlotte Barnes Design.
review existing site, deep dive into missing elements + wish list for new site.
old site lacked functionality, compelling voice, copy, full range of business + connectivity.
new site to utilize location photography + CREATE consistent, visual look + feel to brand, including detailed bio + reference section.
Use text + imagery to incorporate color + movement into site.
curate Charlotte's Unique + high level voice to populate site in every detail.
site must express designer's expertise + experience, including background.
share, in readable fashion, designer's journey from fashion to design + Process, detailing multidimensional project work.
present editorial voice + imagery (including product), in consistent + brand appropriate manner.