ROLE - hardylon website design + development for WEST2WESTPORT.COM SPRING 2016 | Hardylon Social Media Guest edit June 2016 - present | HARDYLON creative custOmer collateral + editorial outreach July 2016 - present  

project BASICS - partner with WEST Founder Laura maged to create a brand voice + identity forcustom site, social media + associated customer + editorial directed collateral.

INVESTIGATE 

  • WEST RETAIL CONCEPT + CREATE UNIQUE BRAND VOICE FOR ROLL OUT OF SITE, SOCIAL + COLLATERAL.

  • DESIGN + DIRECT WEBSITE DEVELOPMENT+ CONTENT. CREATE CONSISTENT BRAND VISUAL LOOK + FEEL.

  • social feeds DEVELOPED TO BE daily deliverers of the WEST STYLE.

STRATEGIZE 

  • A voice to share CREATION OF WEST BRAND STORY + UNIQUE RETAIL EXPERIENCE.

  • social media curation/creation w product + lifestyle images

  • DEVELOP ALL STORY TELLING text (SOCIAL, BLOGS, EDITORIAL) and relevant, proprietary hashtagS, #WESTHEADSEAST.

  • build the SOCIAL following organically VIA PEER TO PEER ACTIVITY, using site content + EDITORIAL IMAGERY to populate feeds.

CREATE

  • BRAND voice on site, curate + create content for social platforms to eXPRESS core brand STORY.

  • DEVELOP CUSTOMER'S UNDERSTANDING OF BRAND + RELATIONSHIP TO WEST FORVENDORS, PRESS, INFLUENCERS. RELATE WORLDS OF FASHION, LIFESTYLE, ART, JEWELRY TO ABOVE.

  • use social media to source future business partnerships.

  • DIRECT + DEVELOP ALLCUSTOMER DIRECTED COLLATERAL, EDITORIAL + LAUNCH ADVERTISING CAMPAIGN.

wins

  • site has had over 5500 page views since launch in JUNE 2016.

  • notable media + wholesale SOCIAL MEDIA follows.

  • ENTHUSIASTIC RESPONSE FROM TARGETED RETAIL BASE.

  • Engagement per post, ON AVERAGE OVER 10 % (INDUSTRY AVERAGE 2%)

 


website design + development -

WEST2WESTPORT.COM


@west2westport live instagram feed here


WEST CUSTOMER OUTREACH COLLATERAL

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