ROLE - hardylon website design + development for WEST2WESTPORT.COM SPRING 2016 | Hardylon Social Media Guest edit June 2016 - present | HARDYLON creative custOmer collateral + editorial outreach July 2016 - present
project BASICS - partner with WEST Founder Laura maged to create a brand voice + identity forcustom site, social media + associated customer + editorial directed collateral.
WEST RETAIL CONCEPT + CREATE UNIQUE BRAND VOICE FOR ROLL OUT OF SITE, SOCIAL + COLLATERAL.
DESIGN + DIRECT WEBSITE DEVELOPMENT+ CONTENT. CREATE CONSISTENT BRAND VISUAL LOOK + FEEL.
social feeds DEVELOPED TO BE daily deliverers of the WEST STYLE.
A voice to share CREATION OF WEST BRAND STORY + UNIQUE RETAIL EXPERIENCE.
social media curation/creation w product + lifestyle images
DEVELOP ALL STORY TELLING text (SOCIAL, BLOGS, EDITORIAL) and relevant, proprietary hashtagS, #WESTHEADSEAST.
build the SOCIAL following organically VIA PEER TO PEER ACTIVITY, using site content + EDITORIAL IMAGERY to populate feeds.
BRAND voice on site, curate + create content for social platforms to eXPRESS core brand STORY.
DEVELOP CUSTOMER'S UNDERSTANDING OF BRAND + RELATIONSHIP TO WEST FORVENDORS, PRESS, INFLUENCERS. RELATE WORLDS OF FASHION, LIFESTYLE, ART, JEWELRY TO ABOVE.
use social media to source future business partnerships.
DIRECT + DEVELOP ALLCUSTOMER DIRECTED COLLATERAL, EDITORIAL + LAUNCH ADVERTISING CAMPAIGN.
site has had over 5500 page views since launch in JUNE 2016.
notable media + wholesale SOCIAL MEDIA follows.
ENTHUSIASTIC RESPONSE FROM TARGETED RETAIL BASE.
Engagement per post, ON AVERAGE OVER 10 % (INDUSTRY AVERAGE 2%)