ROLE - Hardylon Website Design + Development for devonwoodhill.com Fall 2015. UPDATED SITE LAUNCHED WITH ECOMM WINTER 2017. Hardylon Social Media Guest Edit November 2015 - present
project BASICS - partner with devon woodhill Founder + Designer, Melissa Levy to create a brand voice that accurately reflects her intersection of design + business; developed new website, on-going social media guest edit.
INVESTIGATE
Devon Woodhill brand strong in high-end boutiques + saks in the metro NYC + Boston area, with a loyal following.
once site was complete, DW was in control of its proprietary web message.
social feeds could be harnessed as daily deliverers of the unique, special culture.
STRATEGIZE
develop voice to share designs + culture around Devon Woodhill Jewelry.
social media curation/creation w product + lifestyle images to express values of simplicity, modernity, style + emotive quality.
support with text and relevant, proprietary hashtagging.
build the following organically by using site content to populate feeds.
CREATE
with voice established on site, curate + create content for social platforms to embody those core brand values.
speak to the associated worlds of fashion, design + lifestyle, use signature hashtag #CarryLovewithyou frequently via the narrative.
use social media to source future business partnerships.
wins
site has had over 35,000 page views since launch.
followers in the same period on the primary social media platform, Instagram, have nearly doubled, including notable media + wholesale follows.
Engagement per post is up on average 75%.
new retail venues + National press have discovered the brand via social media + existing retailers receive the Media support.
